Featured: PaperCity Magazine Ashley Longshore Steals the Spotlight at NY Fashion Week

October 24, 2026

https://www.papercitymag.com/fashion/ashley-longshore-becomes-real-star-fashion-week/

Having my photography featured as the lead image in PaperCity Magazine’s coverage of Ashley Longshore’s unforgettable moment at New York Fashion Week is a rewarding example of the power of visual storytelling. Published in September 2019, the article captured Longshore’s rise as fashion’s unexpected star, highlighting her collaboration with designer Dennis Basso, her larger-than-life personality, and her groundbreaking role as Fashion Week’s first official artist-in-residence.

My photography helped bring this story to life by capturing the spectacle, personality, and artistry that made the event so memorable. As the article’s lead image, my photograph established the visual tone immediately, drawing readers into a story where fashion, contemporary art, and individual expression collided. Beyond documenting the runway, the imagery captured a defining moment in which Longshore challenged traditional fashion norms and became the centerpiece of an extraordinary Fashion Week finale.

For me, seeing my work lead a published feature reinforces what I value most as a photographer: creating compelling imagery that does more than document an event. It captures its energy, elevates its narrative, and helps preserve the moments that define fashion and culture.

Publication: PaperCity Magazine
Photography: Owen Hoffmann / Patrick McMullan via Getty Images
Feature: Ashley Longshore Emerges as the Unlikely Star of Fashion Week

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August 20, 2026

Chivas Regal – Global Brand Photography | Chivas Masters Competition, New York City

June 24, 2026

I had the privilege of partnering with Chivas Regal over multiple years to produce strategic brand photography supporting the prestigious Chivas Masters Global Bartending Competition—an international program created to celebrate innovation, craftsmanship, and the future of cocktail culture. The competition brought together elite mixologists and national champions from more than a dozen countries, all competing for the title of Chivas Master.

Hosted across several days at iconic venues throughout Manhattan, including the renowned NoMad Hotel, the event transformed New York City into a global stage for the world's most talented bartenders. Competitors were challenged to reinterpret classic cocktails, demonstrate technical mastery, and showcase their creativity before an international panel of industry leaders and brand ambassadors.

My role extended beyond documenting the competition. The objective was to visually capture the essence of the Chivas Regal brand—its heritage, sophistication, craftsmanship, and commitment to elevating the cocktail experience. Through a combination of environmental portraits, event storytelling, product imagery, and behind-the-scenes coverage, I created a comprehensive library of brand assets that highlighted both the personalities behind the cocktails and the premium positioning of the Chivas Regal portfolio.

Photographing participants from across the globe presented a unique opportunity to showcase the diversity and camaraderie that define the Chivas Masters program. From intense competition moments and collaborative workshops to exclusive tasting experiences and celebratory events, every image was crafted to reinforce Chivas Regal's global reputation as a brand that values creativity, excellence, and community. The competition culminated in the crowning of the inaugural Chivas Master, following a series of challenges designed to test innovation, presentation, and mixology expertise.

The resulting photography was leveraged across marketing, public relations, social media, and global communications channels, helping tell the story of a luxury brand that continues to inspire and connect the international bartending community. More than documenting an event, the assignment was about capturing a moment where tradition met innovation—where world-class talent, iconic venues, and a globally recognized spirit brand converged to create an unforgettable experience.

https://www.fb101.com/chivas-regal-announces-the-first-chivas-master

https://www.foodrepublic.com/2014/07/18/chivas-regal-masters-grand-final-the-quest-for-the-cocktail-gold/

https://ezmalaysia.news/2014/11/04/cocktail-craft-by-chivas/